Marketing

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Why Your Business Needs Its Own Mobile App

When people talk about the importance of a having a strong mobile strategy for their business, it's likely that they are not referring to mobile apps for business owners. Most of the time, they are just talking about having a mobile-friendly website. The truth, however, is that both strategies go hand in hand in today's [...]

By | May 1st, 2015|Mobile Marketing|

Mobile Marketing Trends for 2015

When it comes to mobile marketing, business owners would be wise to take advantage of one of the biggest trends in digital marketing and ecommerce of the last few years. In fact, a report by global market research firm Frost and Sullivan showed that mobile marketing advertising expenditure in Australia is expected to reach $76m [...]

By | March 18th, 2015|Mobile Marketing|

Conversion rate optimisation tips for your landing page

Having a professional-looking landing page for your website is always a great tool to have for your business. But if your landing page lacks a clearly-defined conversion rate optimisation process, you are likely missing out on a huge opportunity to grow your sales leads and increase potential revenue. Despite the potential benefits that landing pages [...]

By | March 2nd, 2015|Content Marketing|

Content Marketing – How to Repurpose Old Content to Drive Traffic to Your Site

Content marketing is at the center of any online marketing campaign strategy. Original, high-quality and relevant content helps attracts users to your page with the goal of persuading or enhancing the user’s behavior. Content marketing should be a continual process that is integrated across multiple channels in your online marketing campaign such as SEO and [...]

By | November 28th, 2014|Content Marketing|

Content is King… As Long it’s Integrated Across Multiple Channels!

Providing high-quality content is essential to the success of any company’s online marketing strategy. In fact, a recent report by the Content Marketing Institute (CMI) and the Association for Data-driven Marketing and Advertising (ADMA) found that 52% of Australian marketers are more likely to have a documented content strategy compared to 43% in North America. [...]

By | October 22nd, 2014|Content Marketing|

Online Brand Management Tips for 2014

Having a strong online presence has become an essential part of every business owner’s strategy to become successful in today’s world. This entails using a variety of platforms such as social media and implementing search optimization techniques to promote your brand on the Web and draw traffic to your online company website. Whether consumers first [...]

By | September 2nd, 2014|Online Branding|

3 Current SEO Trends to Implement in 2014

There was a time when SEO was looked upon as a manipulative tactic to improve a website’s ranking on Google. As Google’s algorithms gradually became more sophisticated, it made gaming the system that much harder, most notably with the recent Panda, Penguin and Hummingbird updates which worked to reduce/eliminate these manipulative practices. Keeping up with [...]

By | August 1st, 2014|SEO|

The 6 Biggest Local SEO Mistakes You Can Easily Avoid

Local SEO involves optimizing your website so that it ranks higher for localized searches. As search engines and internet users keep evolving, there is an increase in the number of local searches compared to a few years ago. In a bid to get the best, most relevant results, searchers are now looking for location specific [...]

By | July 24th, 2014|Local SEO|

Is Your SEO Consultant Leading You Down the Wrong Path?

Your best attempts to figure out search engine optimization (SEO) have ended in failure, and you've decided to enlist the efforts of a professional to improve the profile of your company's website. As explained in "New Careers That Are Coming Of Age," social media strategists figure out optimal ways to get messages out to the [...]

By | April 21st, 2014|SEO|

Why Small Businesses Need Better SEO

Opening and maintaining a small business in today’s economic is no easy task. It requires time, dedication and the right tools for success. One of the biggest tools a small business can utilize is better, effective SEO work. SEO stands for Search Engine Optimization and the name is self-explanatory. What a small business needs to compete [...]

By | April 7th, 2014|SEO|