Studio 72 Blog

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Website Design Tips That Enhance Usability for Melbourne Businesses

Website design trends for Melbourne businesses are constantly changing and it's important that your website is up to date with the current standards. Whether its a new technology or design trend that improves (or even eliminates) an older one, keeping up with the latest trends and options available to you can be a daunting task. [...]

By | January 16th, 2017|Web Design|

How To Prevent eCommerce Best Practices From Going Wrong

Thanks to established and proven eCommerce best practices and the availability of online tools and resources, starting an eCommerce business has never been as accessible and as easy for aspiring business owners and entrepreneurs as it is today. However, there's also never been such a competitive business environment in Australia. Small business owners rely on [...]

By | February 23rd, 2016|eCommerce|

4 Ways a Well Designed Website Can Boost Your Business

Your website is likely one of your company’s strongest marketing tools, and it’s essential that the team in charge of designing it understand what makes a highly successful website stand out from the competition. With that in mind, here are four specific ways that a well designed website can boost your business. Enhance the company’s [...]

By | December 8th, 2015|Web Design|

Why Your Outdated Website Design Is Hurting Your Business

By a show of hands, how many of you out there currently have an outdated website design for your business? And please, spare us the "you're sticking to the retro look" excuse; thanks. Now, how many of you have actually attempted to update your website in a meaningful way during the last 6 months? Please [...]

By | September 16th, 2015|Web Design|

Practical Ways to Reduce Website Design Costs without Having to Sacrifice Quality

Figuring out how to keep your website design costs as low as possible is one of the many important issues that new business owners will face. After all, a professional business website is pretty much a requirement if you really want to up your chances of success in today's business environment. Like any prudent business [...]

By | June 30th, 2015|Web Design|

Don’t Settle For Less, Your Business Needs a Professional Web Design

Melbourne small business owners know better than to make the mistake of treating a professional business web design as more of an afterthought. After all, when starting a business it can be easy to forget everything else and focus on perfecting your product and/or service to ensure a successful launch. In this day and age, [...]

By | May 15th, 2015|Web Design|

Why Your Business Needs Its Own Mobile App

When people talk about the importance of a having a strong mobile strategy for their business, it's likely that they are not referring to mobile apps for business owners. Most of the time, they are just talking about having a mobile-friendly website. The truth, however, is that both strategies go hand in hand in today's [...]

By | May 1st, 2015|Mobile Marketing|

Mobile Marketing Trends for 2015

When it comes to mobile marketing, business owners would be wise to take advantage of one of the biggest trends in digital marketing and ecommerce of the last few years. In fact, a report by global market research firm Frost and Sullivan showed that mobile marketing advertising expenditure in Australia is expected to reach $76m [...]

By | March 18th, 2015|Mobile Marketing|

Conversion rate optimisation tips for your landing page

Having a professional-looking landing page for your website is always a great tool to have for your business. But if your landing page lacks a clearly-defined conversion rate optimisation process, you are likely missing out on a huge opportunity to grow your sales leads and increase potential revenue. Despite the potential benefits that landing pages [...]

By | March 2nd, 2015|Content Marketing|

Last Minute Tips to Increase eCommerce Sales this Holiday Season

At this point, most ecommerce websites are in full swing with their holiday online marketing campaigns. As a small business owner, managing all the different priorities may have left you without any time to put a little effort in your own online marketing campaign to help increase ecommerce sales. Fortunately, there is still time to take [...]

By | January 8th, 2015|eCommerce|