Include a call-to-action (CTA) in your advertisement to tell your target audience what they should do when they click on your ad and hit your landing page or website. It is best for you and your potential clients to provide them with the necessary information with your CTA. Be clear on what they should expect when they click your ad. Make your messages direct and clear.

We will help you create a powerful call-to-action with the following tips.

Start your CTA with a strong command verb

The character limit of your ad is 35 characters per description line so you need to be concise and clear with your CTA. Your potential clients need to understand your desired action.

  • Start your CTA with words like “shop,” “order,” or “buy” if you run an e-commerce website.
  • Start with “find out how…or “fill out a form for…” if you want people to request more information.
  • Start with “subscribe” or “download” if you promote whitepapers or newsletters.

If you want to make sure your audience understands how to access your whitepaper, your CTA must be informative and direct as “download our whitepaper!” This certainly will improve your response.

Convince your audience to take the desired action now

Be clear what is in for them. What are you offering – losing weight, saving money or doing their job better? This will tie in with your unique selling point (USP). USP is an important piece of acquiring new leads so you need to create USP/CTA mash-up to increase clicks.

A great example of this is “call now to reserve a free consultation!” Besides stating the action you want the client to take (call now), you have told them why they should take that action (a free consultation). When making strong claims with your CTA, you can strengthen the believability using influencers to create credibility.

Get creative

Humanise your website, CTA and ad copy so it’s engaging. Once you use your CTA you will know which calls-to-action are bringing you more clicks. Your CTA is a game of trial and error. Something may sound great, but the only way you will know if it will work for your business is to test it out. Your potential clients may not respond well to some “surefire CTA,” so we recommend testing different calls-to-action and to be creative with them. Try to think outside the box.

Take Advantage of FOMO

When it comes to a successful CTA, fear of missing out is an effective motivator. When people think they may miss an opportunity, they will be quick to hop on the bandwagon.

Use FOMO in your CTA to mention a promotion or a sale that your company is holding, and highlight that it won’t last forever. “Shop now! Sale ends on 13th February,” for Valentine’s Day. “Buy now while supplies last!” is a good example as well. People won’t ignore a prompt like that, especially during a time-sensitive situation. Provoking FOMO in your CTA will surely get you additional clicks.

Provoke excitement

If you get your audience excited, you will provoke a strong response from them. If you make your CTA exciting, then your clients will be excited too. Use a CTA like “order now and get 60% off!” to provide them with a great benefit, but also to thrill them with getting their order for more than half price.

For a family looking to buy a new house, a CTA as “Move into your dream-family house now!” will excite them about the notion of a family and make them enthusiastic to click on the ad. With only adding an exclamation point, you will provoke that thrill. Your CTA will pop and it will get a little extra kick. Once you know your CTA is converting, it’s just a matter of getting as much traffic to your landing page and reaching a larger audience to increase your sales.