Finding link building wins for any project can be difficult and investing in content marketing can be difficult to get buy in for. How can you get round this? Investing time into checking out what the opposition are doing can be a sure fire way to find out what works in your niche.
Boom Online did just this to find out how Econsultancy faired in their content marketing strategy. To form their own content plan Boom looked at the top 50 linked to posts on Econsultancy and looked at which kind of posts attracted the most links, when these posts were published –and by whom – and what kind of topics attracted the most links – the data was so interesting that they turned it into an infographic to share with the wider community.
This kind of technique can be applied to any niche (you don’t have to produce the infographic though!!), mining the top sites in your niche can allow you to understand the intent of the kind of people that you would want to be attracting to your site. Simple free tools can be utilised for gaining insight that you need to put together this information – from Open Site Explorer to MajesticSEO to Social Crawlytics. Learn from the guys that have already been successful.
Source: boom-online.co.uk
