With mobile marketing becoming more and more popular, many companies, including restaurants, are trying to find new and creative ways to use mobile for their own strategies.
While many restaurants have started using apps and SMS messaging to reach their customers, most restaurants don’t see the appeal in the other popular mobile avenue—QR codes. But QR codes can be extremely beneficial to restaurants and can provide a great way to inform their customers and market their business.
If your restaurant is currently in the midst of creating a mobile campaign, or if you really don’t know how to implement mobile into your strategy, the following are five ways that QR codes can be a great fit for your establishment.
1. They can market your business.
If your company takes out ad space or places signage around your area, you know how hard it is to tell your customers everything you want them to know about your business in such a small space. With a QR code, you don’t have to. You can keep your signage or your advertisement as clean as you want and still provide your customers with information by including a QR code. This way, they can scan the code and receive access to your menu, a list of daily specials, or even a discount—all of which can help you generate some business.
2. They can provide health information.
If you place a QR code on your menu, it can provide health information on your dishes, such as how they’re prepared, which ingredients are used or how many calories are in each dish. This way, your patrons can access the health information they want without having to spend valuable time quizzing your servers or chef.
3. They can provide fun history about your establishment.
If you have a QR code placed somewhere at each of your tables, it can provide your diners with fun history and facts about your business. This is a great way to teach your customers more about who you are, and it can be a great conversation piece for your diners as they wait for their food.
4. They can link to your social media.
It’s possible that your customers don’t know that you have social media accounts. Place a QR code on your tables or advertisements and have it lead to your social media accounts. This way, not only will your customers know they can find you on Facebook, Twitter and the like, but they can also “like” or “follow” you instantly.
5. They can enable takeout orders.
If your restaurant offers delivery or carryout orders, you should consider placing a QR code on your takeout menus. When a customer scans it, it can take them directly to a mobile optimized order site that will allow them to place their order directly from their phone. If ordering can be this easy, you’ll certainly be the go-to restaurant for your customers.
QR codes are a great marketing tool for restaurants because they provide a multitude of marketing options. If your restaurant is interested in a fun and engaging marketing tactic, QR codes should be number one on your list.
Kathryn Thompson is a marketing specialist writing on behalf of SEOMap. SEOMap strives to help others with an emphasis on SEO keyword strategy.
