In today’s business world, if you aren’t taking advantage of Internet marketing, you aren’t doing your business justice. The fact is, the Internet connects the world, so it makes sense that using it to market your business will allow you to reach a larger audience on a global scale.

There are many facets of Internet marketing; two that have proven to bring large amounts of success to businesses are email and video marketing.

Since email is something that consumers have access to 24/7 – especially since the advent of smartphones and tablets – it is quite an effective way to stay connected with your customer base and keep them in the loop of what is happening with your business. Video marketing is super appealing to consumers because it is more engaging, more informative, and helps to bring a business to life. Combine the benefits of the these two facets of Internet marketing together, and you have yourself a highly powerful marketing approach.

video marketing
Photo Courtesy Of: Iailie Belle

Imagine how much more informed and connected to your business the contacts on your email list will be when you send them videos that relate to your business instead of long, drawn-out emails. Sure, there are advantages to written emails, but in this fast-paced world, many people don’t have the time to read through that content. A video, on the other hand, is something that can easily provide your contacts with information. Connecting your email marketing campaign with videos will help bring your business to life and keep your contacts interested in what you have to say.

With such benefits, you must be wondering how to successfully go about linking these two marketing tactics. By employing these tips, you can integrate the two and experience an increase in the success of your marketing efforts.

Pick your video content wisely

Make sure you create videos that contain content that will benefit your contacts. For example, if you want to tell your contacts about a new product you are launching, you may want to create videos that tell about the details and benefits of that product.

Keep videos short

One of the keys to successful video marketing is to make the videos short, sweet, and to the point. This is especially true when you integrate videos into your email marketing campaign. Your contacts are more likely to watch and retain the information presented in a short video clip than a long, drawn out video.

In the aforementioned example of using video to let your contacts know about the details and benefits of a new product, break this up into two short videos: one that discusses the details and one that discusses the benefits.

Make it interesting

Of course, you want to make sure your videos are interesting. Use descriptive language. Be professional and engaging. Connect with your audience.

Use eye-catching subject lines

Make sure your contacts click on the videos you send by creating eye-catching subject lines. Include the words “video” and “watch” so recipients are aware that the content is a video.

Mix up your emails

Avoid sending your email contacts videos only. Just because videos are effective doesn’t mean that written content is no longer effective. Mixing up the two will help keep your followers interested in the emails they receive from you.

Combine email and video marketing to gain the benefits of both worlds and watch your success rate jump.

Bridget Galbreath is a writer who is well versed in a wide range of topics, including effective Internet marketing tips and online video platforms.