There’s nothing worse than losing touch with your target audience. In a world where competition is stiff and conversions are hard to come by, letting this nightmare shift into reality means some really bad things for your business. However, you’ve got plenty of tools to help stop this disaster before it gets out of hand with sms and email marketing leading the way. Even if you already have a program running with a company like Elite Email, it never hurts to take a step back and see if there’s any room for improvement by switching things up and using a few new tactics that will really pop off the screen at your text and email viewers.
Be up Front with Your Audience
Too often, brands feel like they need to dance around the fact that they are trying to sell something via text or email. If this hits a little too close to home for how you’re handling your marketing approach, just be up front and let your audience know what you’re looking to do. By making it perfectly clear that your sign-up button is for the weekly customer newsletter – chock full of good deals and discounts – you can show off an approach that resonates with customers because it’s both honest and useful. Considering that it’s pretty trendy to say that everything’s got some sort of hidden advertising message stored within it, a little honesty can go a long way to getting your messages opened and having that call to action really hit readers the right way.
Don’t Just Spam Them with Coupons and Deals
Another smart tactic that can jazz up your mobile or email marketing style requires you to get a little more interactive with customers. While some businesses think it’s okay to just ship out a daily or weekly text or email with a coupon or limited time offer, that gets old fast. People love to be a part of something bigger, so use this platform to interact with your audience and get a little extra insight into what they like at the same time. Surveys, polls, and any other outlet for your audience to sound off on is a great way to drum up some interest and maybe get enough data to support revamping your brand or marketing approach. In short, finding fun ways to interact with your audience using these tools can be a win-win that offers something to both you and your customers.
Don’t Go Overboard with the Friendly Chatter
This one’s a little tricky, but very important nonetheless. Having a fun conversational tone in your email or SMS messages is one thing, but going too far with the hype, slang, and abbreviations can leave you sounding more like your parents did when they tried to sound hip while talking with you and your high school friends and less like a serious brand. It might take a little practice to learn to toe this line, but don’t be shy when it comes to rereading and revising your messages – you only get one chance to make a great first impression with your messages, so don’t blow it by going overboard with buzz words and jargon.
With these tools in hand, you can develop a great strategy that relies on a smart, focused, and interactive marketing approach. Naturally, this is a lot to take in, so don’t be afraid to get in contact with the professionals at a company like Elite Email to figure out what works best with your brand moving forward. By combining these great tactics with a helping hand from some of the best in the business, you’ll be well on your way to blowing customers out of the water with a powerful SMS or email marketing campaign.
Author: Justin Olch, VP, Customer Relations at Elite Email
Opinions expressed in the article are those of the guest author and not necessarily that of Melbourne Web Design & Online Marketing.