Targeted traffic should be your first priority and conversion second when managing your website. In order for your target market promote or even buy your products or services outright, you need to figure out a way how to get them to visit your website first.

Target the info-sharing part of your target market.

Not every customer who makes up your target market will be able to share or be interested in sharing the data you have posted on your website or blog. Only a portion of it would be active online and eager to share information they deem relevant or interesting. You need to identify what kind of people make up this portion of your market. Once you have profiled this part of your market successfully, you can then target your content towards them.

Focus on uploading website content that they are more likely to share.

  • It challenges common perceptions and assumptions.
  • It shares interesting facts and figures – statistics supported by actual studies and reports.
  • It offers unique perspectives on popular topics.
  • It shares breakthrough news.

Participate in other websites where your market is a part of its respective communities.

Yes, of course Facebook and Twitter are such websites where you need to be active and start promoting your website. However, those are not the only places which your target market is likely to be active in. you need to dig deeper and research more to discover other websites where your customers “hang out” online. Those are the sites where you need to build a name for your company and gradually draw them in to visit your site.

Don’t forget to write for SEO – but not if it compromises the quality of your content.

Search engine optimization is important. It’s what makes Google’s search engine robots truly understand your site. However, too much SEO is also a bad thing because it is what makes your human readers not understand your website. If you need to choose between great SEO and great content, the latter should always be your hands-down choice.

Take the initiative when it comes to sharing your posts.

Granted, one of your goals is to get people to voluntarily share your website content. After all, when they do that it would mean free digital word-of-mouth marketing for your business. However, you should not rely on that strategy alone for increasing exposure for your website. You need to work on your own, too. To start with, you should be very active in social media sites and do your own sharing, posting, and re-tweeting as well.

Don’t stop evaluating your website.

Never be complacent about how your website is performing. Traffic may be an all-time high, but if your competition is doing twice as good then there must be something wrong you are doing still. Find out where you went wrong with the use of analytics and do something about it – ASAP!

Remember that in order to continuously work on generating website traffic you need to be online as much as possible. You also need high-speed Internet in order to do more. Now is the time to upgrade your connection if it fails to meet your needs. Of course, the Internet provider you want may not service your area so check availability online before calling to subscribe.

Author Bio:
Krystine Williams is a well-known expert in the business, web development, and technology arenas. She is also widely respected as a self-help guru. Her advice is particularly well sought for mobile solutions as well.