Video Marketing is becoming more popularised and impactful. Are you considering video marketing but don’t know where to start? Read on!
Here are ten types of video marketing
Customer Testimonials
Customer testimonials are a recap of a customer’s experience with a company. Most importantly, they add an element of trust to your brand.
Customer Testimonials might be scripted, but there’s still a lot of truth in them—and it’s a lot easier to gauge the real success of a product with a testimonial from an actual person!
Corporate Video
Corporate videos can become the calling card of any business. A corporate video is excellent because:
- It brings your company to the client.
- It has great reach and is impactful. We make connections with people when we can see them.
- They’re fully immersive.
- It gives a face to your brand and builds trust.
How-to Videos
A how-to video is pretty straightforward: it’s a video guide explaining how to do something or how a product works. How-to videos are becoming a staple in mobile marketing in particular.
Product Demos
Product demos live in the land of affiliate marketing, advertising, and e-commerce. They’re not so often embraced anymore as they call to mind a certain cheesiness associated with the shopping channel. Simply, a product demo is a demonstration of a product.
Video Case Study
Video case studies have been around for a while but have yet to really take off. Still, they’re worth a quick look. Video case studies combine more traditional film elements, e.g. a voice-over, b-roll, and a narrator, to deliver a video that’s somewhat akin to a corporate video.
Usually running between two and six minutes, these case studies are a cross between client testimonials (if applicable) and a more in-depth look into the work involved in the given project.
Visual Stories
Visual stories are the most artistically sound as they combine illustrations, animations, and voice-over. Visual stories have become known as ‘explainers’ as they’re a visually appealing way to explain something that may be complex.
When done right, visual stories allow the creator to pull together elements from animated characters, body language, pre-programmed actions, and sometimes dialogue to make an animated video.
Content
Content is key to Google’s ranking algorithms, so now every company worth their salt has a blog. We’re all fighting for that same blogging space so video offers an interesting alternative.
Digital content agencies, in particular, are switching to video content to help them stand out. Video content, when done well, really can add personality to a brand. Content can, realistically, be just about anything—but be sure to keep it concise, engaging, and relevant!
Email is a tried-and-tested marketing method, though its effectiveness is proven to double with the inclusion of video. Email videos should be purpose-built to mesh with the tone of the email in general: for example, a corporate video embedded within an email about a website redesign.
Vlog
Vlog—video blogging for the uninitiated—is a reasonably new venture, popularised via YouTube in the last few years.
The vlogging format is fair game for just about anything, though popular vlogs often walk the fine line between being both personal and informative.Hundreds of YouTube entrepreneurs are making thousands of dollars for their videos—so there’s definitely a market there. Tapping into that market, though, will take time and a great deal of effort.
Traditional Advertising
Traditional advertising is not the ball-game for SMEs or start-ups. Filming and running a broadcast-standard video on TV costs serious money, though it’s obviously an easy-in to a huge audience. Consider this: 100 million people saw the ads played at this year’s Superbowl!
And that’s it: a quick guide to the different types of video marketing.