Have you ever considered that everything that is displayed in a marketing campaign or advertisement was thought and rethought by a specialist to generate a specific effect? All the big companies, and the new and modern ones, are considering a new concept to enhance their businesses: UX or User Experience.

But, what is UX? Basically, a UX specialist is responsible for all the testing and research needed to know in detail their buyer personas. At the same time, when designing products, UX specialists think of solutions that solve the needs, fulfill specific functions, and generate positive feelings on the client. This profession looks for people to pick up products as complete experiences that comply with the concepts of usability, comfort and effectiveness.

Although a professional in this area must occupy and take into account the technical aspects such as the software, hardware, and the design, among others, the most important point is what generates in their consumer. Customers trusting in your product and feeling comfortable about it is one of the main aspects.

UX working areas applies to any service or product since all branches look toward a direct interaction with their consumers and to achieve an effective and meaningful relationship with them.

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How does a User Experience UX professional work?

A user experience specialist is not a simple designer. These new professionals need to understand the final consumer from all points of view possible, including the sensations generated by the product, the relationship of people with the same and the final design of its proposal.

To achieve this, a UX specialist and his team must make all necessary prototypes, wireframes and preliminary designs, until they reach the desired outcome. Each of these elements will have a result and can be replicated as many times necessary to achieve a positive effect in tests with real users.

Let’s think on, for example, a page like Facebook. This worldwide known platform has a full team of specialists that, before making any changes, analyse the impact of the design on their users. In the same way, the design has to follow four basic aspects: it should be easy to use and should be within the reach of everyone, it must be useful, it needs to have an attractive design and it shall have an identity that everyone can identify with the platform.

Complying with this, User Experience professionals can use all the tools they have at their disposal to achieve their objectives. From interviews with potential consumers, real tests of the product, surveys, alphas, and betas of their platform and conceptual models, among others, a UX specialist seeks to enhance the relationship between the platform and the users.

The interesting thing about UX design is that it does not have a predetermined pattern to continue. There is not a single formula of success. Each UX professional has its own path of work, using the tools, techniques, and platforms they like and feel more comfortable with. However, all user experience designers agree that the most important thing is the customer and the feelings generated by the platform on them. Therefore, one of the most effective starting points to designing a user experience is the buyer persona.

To conclude, if you are looking to start learning UX, you should definitely include in your path the following topics:

  • Creating buyer personas
  • Design techniques
  • Prototyping
  • Multi-device design
  • User interviews
  • User centered design techniques
  • Scenarios and storyboards
  • Photoshop, Illustrator, Sketch

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What are you waiting for? Start designing the UX of your next product. There is no reason for not doing it right now. A lot of startups have failed for not doing this, so if you don’t want to be one of them, better get started!