Studio 72, Website Design Company | Web Designers

A 4-Step Website Localization Guide

Leon Ridge-Cooke — Tue, 21 Jan 2020 00:37:04 +0000

Global business expansion is on the rise, with more companies starting out small and aiming to reach their full potential by reaching new markets and new customers, no matter the level of competition or the challenges. What some companies forget to take into account is that while their brand might have blossomed in its place [...]

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5 Ways to Boost Sales through Social Media Management and Marketing

Leon Ridge-Cooke — Wed, 25 Sep 2019 05:33:19 +0000

Digital marketing can encompass a number of marketing and advertising tactics, some more effective than others, and some, well, so effective that every business with a goal to expand and grow should use. One of these is, of course, social media management and marketing, a tactic used to fuel many important processes in a modern [...]

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4 Tips to Help You Decide If You Should Outsource Web Development

Leon Ridge-Cooke — Thu, 05 Sep 2019 03:36:10 +0000

Most modern-day businesses understand the importance of having an online presence. As for maintaining, protecting, and updating it, not too many are all that eager to invest the time or the effort. Whether we like it or not, building a digital identity is never a one-and-done project. Every website requires upkeep, every blog needs regular [...]

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How to Create a Powerful Call-to-Action

Leon Ridge-Cooke — Thu, 18 Jul 2019 04:48:05 +0000

Include a call-to-action (CTA) in your advertisement to tell your target audience what they should do when they click on your ad and hit your landing page or website. It is best for you and your potential clients to provide them with the necessary information with your CTA. Be clear on what they should expect [...]

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How to Create Content that Generates Leads

Leon Ridge-Cooke — Thu, 11 Jul 2019 06:18:03 +0000

Within any effective marketing campaign, content is always the main ingredient that drives success and acts as the glue of every strategy that accompanies it. As long as your content is high quality and relevant to your target audience and niche, it is bound to generate leads. Finally, those leads will enable you to market [...]

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Social Media Trends to Get Your Brand Noticed

Leon Ridge-Cooke — Thu, 21 Mar 2019 23:02:02 +0000

The number of social media users rose to 3.196 billion in 2018, up 13 per cent year on year - according to the Smart Insights’ Global Digital Report 2018. That amounts to around half the world’s total population, the vast majority of which consume website content and connect to companies, influencers, and friends via social media. [...]

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How to Use Competitor Research to Your Advantage Online

Leon Ridge-Cooke — Wed, 31 Oct 2018 01:42:51 +0000

Believe it or not, we all need competition. It might not seem like that when your sales are suffering or your marketing spend is increasing, but it’s true. Competition drives businesses to offer better customer service and adapt to customers’ needs, and ultimately grows the market. Without it, we wouldn’t need review sites, discounts or [...]

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5 Best Features to Use in Instagram Stories

Leon Ridge-Cooke — Fri, 19 Oct 2018 00:40:05 +0000

Instagram Stories is now a must-use marketing channel for brands that desire quick and massive growth. In addition to 400 million active users on a daily basis, it offers a variety of ways for you to market your business. You can opt to take users behind the scenes for a sneak peek of new products, [...]

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What Are The Top 10 Features Of A Great Ecommerce Website?

Leon Ridge-Cooke — Wed, 03 Oct 2018 02:44:39 +0000

You’ve already done the hard bit. You’ve started an ecommerce company, decided on the products you want to sell and whom you want to sell to. The next step is creating a great ecommerce website that not only brings users in from search engines but also takes them from product to checkout without a hiccup. [...]

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How To Use Smartphones To Improve Your Marketing Strategy?

Leon Ridge-Cooke — Fri, 21 Sep 2018 02:22:56 +0000

Smartphones revolutionized the way we do business. Never before a business had to consider so many different factors and outlets. We have brick and mortar stores, ecommerce shops, social media, and mobile technology. To be truly competitive and take advantage of the popularity of smartphones, a business must use mobile marketing to its advantage. There [...]

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