If writing is your passion, now is the time to update your writing skills as this New Year favours the writers, beginners and experts alike. If you plan to try your luck in content writing, then the 2014 content trends will work as your guide towards the industry.
Content is Still KING
Oh yes, the battered phrase, ‘Content is King’ still holds true. However, Penguin is stricter and requires more depth and detail. If you are used to writing 500 world long article with keywords at least appeared thrice, then you should shift your strategy. This year is all about high quality and longer articles with at least 1,000 words.
Tip: The best way to solve this is to approach a topic with an in-depth approach. You can guest experts, write detailed tutorials or add your content with images or videos. Writing a review is also an effective way to approach to add depth on your content.
Content Trends photo from Shutterstock.
Different kinds of content help you get traffic
If you want to standout, think outside the box. Don’t just depend on blog posts and consider video creation, infographics development or using interactive quizzes. Apart from your valuable content, these means will help you earn brownie points from your reader. Since guest posting becomes a dime in the dozen, you must take extra effort to stand above the rest. Besides writing quality content, one way to make your content notice is to diversify it. There are many ways to get your blog post noticed but videos can easily go viral. It gets more reach. Just make sure that you know how to seamlessly incorporate your videos, images and content to get a good rank.
Authority matters
AuthorRank is getting a lot more attention which means your reputation as a content writer plays a crucial role in your marketing strategy. Your influence as a content writer will have an impact on your marketing strategy too. While the quality of your content matters, your reputation plays a crucial role in your marketing too. Google is developing improved and better mechanisms to learn everything about your posts. This will allow them to assess your writing style and the subjects that you have the capacity to write on. Social signals of your posts, the number of times you posts and the quality of sites you are linking to will affect your rankings. If you plan to build your reputation, do not just follow Google Authorship but also contribute to regularly to your guest posting to quality sites.
Link Building Becomes Crucially Important
According to Matt Cutts, Google continue to make advanced adjustments to the algorithms to punish link spammers and measure the link quality. However, despite Google’s attention on this, paid advertorials and blogs will remain to be targets in the war of spam. This being said, if you plan to strategize on building links in the future, you need more planning and ingenuity.
By now, the mantra “Content is King” is already battered and becomes a cliché. The mantra becomes too cliché that it has been taken out of context. What makes content king? Each day, there is an estimated 92,000 new articles that is posted online. How will you make your content stand from the rest?
Author Bio: This guest post is written by real estate blogger, Veronica Barfield.
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