Studio 72 Blog

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When a High Bounce Rate May Be Good

Does your business website struggle with a high bounce rate? Believe it or not, a high bounce rate isn't necessarily a reason to put on sackcloth and ashes, and may actually be indicative of a good thing. Bounce Rates Defined First of all, let's make it clear that we're talking about "bounce rate" as it [...]

By | March 21st, 2014|Marketing|

Video Marketing: The Ten Types

Video Marketing is becoming more popularised and impactful. Are you considering video marketing but don’t know where to start? Read on! Here are ten types of video marketing Customer Testimonials Customer testimonials are a recap of a customer’s experience with a company. Most importantly, they add an element of trust to your brand. Customer Testimonials [...]

By | March 21st, 2014|Video Marketing|

The Mobile Landscape for 2014

We have ushered in another technology-driven year and sure enough, investors and marketing experts once again find themselves braving another set of new challenges to face and some overwhelming changes to adapt to in the competitive world of mobile marketing. It is therefore important to level-up your game plan when it comes to strategizing digital [...]

By | March 18th, 2014|Mobile Marketing|

4 Tips for Using Tumblr for Social Media Marketing and SEO

Tumblr is an effective and underutilized tool for business marketing. When a good search engine optimization (SEO) strategy is employed, your Tumblr account will be peppered with keywords and links that make it more attractive to search engines and the indexes they use to decide where your page will be ranked. A good Tumblr page [...]

By | March 14th, 2014|Social Media Marketing|

Design The Ultimate Content Strategy By Using Different Forms Of Media

People need to use more than written articles in order to achieve great results. I've spoken about a few of the things they need to make sure they are using. Everyone in the world is unique and we all have different likes and dislikes. I think some people don't have a clue about this and [...]

By | March 7th, 2014|Content Marketing|

How to Make Money with Affiliate Programs

If you do business on the internet, you have probably heard of affiliate programs. Also called Associate Programs, these allow merchants to pay other websites to spread their products throughout the internet using ads and links. But, unlike a normal ad campaign, these ads are not (normally) paid for up front, allowing the merchant to [...]

By | February 28th, 2014|Affiliate Marketing|

What Should I Build? The Entrepreneurs Guide to Making Money by Building a Company

The economy is rebounding, the stocks are rising, and the birds are singing in the sky. For once, after 5 straight years of recession, the business world is finally getting back on its feet. And, more than likely, business owners are finally starting to feel their pockets and wallets getting just a bit heavier. So [...]

By | February 27th, 2014|Business|

Useful Software Every Small Business Needs

In the world of small business, every little bit helps—particularly when that little bit is cost effective. Truly, most business owners want something to help them deal with the day-to-day rigors of running their company, and even more want something to help their business pick up speed. It’s an ongoing desire, and one that oftentimes [...]

By | February 26th, 2014|Business Software|

Content Trends in 2014

If writing is your passion, now is the time to update your writing skills as this New Year favours the writers, beginners and experts alike. If you plan to try your luck in content writing, then the 2014 content trends will work as your guide towards the industry. Content is Still KING Oh yes, the [...]

By | February 25th, 2014|Content Marketing|

The Importance of Managing Your Online Reputation

For any business, reputation is key to survival. As more and more of a business' operations take place online, so its online reputation becomes central to its failure or to its success. This is why many businesses are taking up the opportunity to employ online reputation management specialists to assist them in promoting their brand [...]

By | February 24th, 2014|Online Branding|