Studio 72 Blog

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Content Marketing – How to Repurpose Old Content to Drive Traffic to Your Site

Content marketing is at the center of any online marketing campaign strategy. Original, high-quality and relevant content helps attracts users to your page with the goal of persuading or enhancing the user’s behavior. Content marketing should be a continual process that is integrated across multiple channels in your online marketing campaign such as SEO and [...]

By | November 28th, 2014|Content Marketing|

Content is King… As Long it’s Integrated Across Multiple Channels!

Providing high-quality content is essential to the success of any company’s online marketing strategy. In fact, a recent report by the Content Marketing Institute (CMI) and the Association for Data-driven Marketing and Advertising (ADMA) found that 52% of Australian marketers are more likely to have a documented content strategy compared to 43% in North America. [...]

By | October 22nd, 2014|Content Marketing|

How a Professionally Designed Website Can Increase Your Cash Flow

As a small business owner, you are faced with multiple challenges on a daily basis, 24/7, just to get your business to start generating cash. This especially true when you are just starting out and may also be working a day job. However, a professionally designed website for your business can yield many benefits that [...]

By | October 3rd, 2014|Web Design|

Online Brand Management Tips for 2014

Having a strong online presence has become an essential part of every business owner’s strategy to become successful in today’s world. This entails using a variety of platforms such as social media and implementing search optimization techniques to promote your brand on the Web and draw traffic to your online company website. Whether consumers first [...]

By | September 2nd, 2014|Online Branding|

3 Current SEO Trends to Implement in 2014

There was a time when SEO was looked upon as a manipulative tactic to improve a website’s ranking on Google. As Google’s algorithms gradually became more sophisticated, it made gaming the system that much harder, most notably with the recent Panda, Penguin and Hummingbird updates which worked to reduce/eliminate these manipulative practices. Keeping up with [...]

By | August 1st, 2014|SEO|

The 6 Biggest Local SEO Mistakes You Can Easily Avoid

Local SEO involves optimizing your website so that it ranks higher for localized searches. As search engines and internet users keep evolving, there is an increase in the number of local searches compared to a few years ago. In a bid to get the best, most relevant results, searchers are now looking for location specific [...]

By | July 24th, 2014|Local SEO|

Is Your SEO Consultant Leading You Down the Wrong Path?

Your best attempts to figure out search engine optimization (SEO) have ended in failure, and you've decided to enlist the efforts of a professional to improve the profile of your company's website. As explained in "New Careers That Are Coming Of Age," social media strategists figure out optimal ways to get messages out to the [...]

By | April 21st, 2014|SEO|

Tips & Strategies for Building a Successful Online Business

Running your own business is infinitely more fulfilling than being a corporate cog and taking orders from others. In this age of internet, running an online business gives you enough time to spend with your family and loved ones while earning well. Creating your own online business can be a long and arduous process or [...]

By | April 15th, 2014|Business Tips|

Why Small Businesses Need Better SEO

Opening and maintaining a small business in today’s economic is no easy task. It requires time, dedication and the right tools for success. One of the biggest tools a small business can utilize is better, effective SEO work. SEO stands for Search Engine Optimization and the name is self-explanatory. What a small business needs to compete [...]

By | April 7th, 2014|SEO|

Boosting Site Traffic with Great SMS and Email Marketing Tactics

There's nothing worse than losing touch with your target audience. In a world where competition is stiff and conversions are hard to come by, letting this nightmare shift into reality means some really bad things for your business. However, you've got plenty of tools to help stop this disaster before it gets out of hand [...]

By | April 3rd, 2014|Email Marketing|