Alexis Marchena

/Alexis Marchena

About Alexis Marchena

I am an American citizen who was raised in the Dominican Republic and went to an American school there. Unlike most Dominicans who idolize the American way of life, I grew up appreciating the simple treasures that the Dominican Republic had to offer, such as eating fried fish on the beautiful Caribbean beaches. I went to college in NY where I graduated from Business Management and started my career in wealth management which I grew really tired and disillusioned of after several years. Although I was good at it, and was able to meet really amazing people, I left the industry and the U.S. to get back to basics and started using my creative abilities to provide solutions to real people. So far, I couldn't be happier as I can now focus my energies on providing solutions to people instead of making money for the man upstairs.
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Why Your Outdated Website Design Is Hurting Your Business

By a show of hands, how many of you out there currently have an outdated website design for your business? And please, spare us the "you're sticking to the retro look" excuse; thanks. Now, how many of you have actually attempted to update your website in a meaningful way during the last 6 months? Please [...]

By | September 16th, 2015|Web Design|

Mobile Marketing Trends for 2015

When it comes to mobile marketing, business owners would be wise to take advantage of one of the biggest trends in digital marketing and ecommerce of the last few years. In fact, a report by global market research firm Frost and Sullivan showed that mobile marketing advertising expenditure in Australia is expected to reach $76m [...]

By | March 18th, 2015|Mobile Marketing|

Content Marketing – How to Repurpose Old Content to Drive Traffic to Your Site

Content marketing is at the center of any online marketing campaign strategy. Original, high-quality and relevant content helps attracts users to your page with the goal of persuading or enhancing the user’s behavior. Content marketing should be a continual process that is integrated across multiple channels in your online marketing campaign such as SEO and [...]

By | November 28th, 2014|Content Marketing|

Content is King… As Long it’s Integrated Across Multiple Channels!

Providing high-quality content is essential to the success of any company’s online marketing strategy. In fact, a recent report by the Content Marketing Institute (CMI) and the Association for Data-driven Marketing and Advertising (ADMA) found that 52% of Australian marketers are more likely to have a documented content strategy compared to 43% in North America. [...]

By | October 22nd, 2014|Content Marketing|

How a Professionally Designed Website Can Increase Your Cash Flow

As a small business owner, you are faced with multiple challenges on a daily basis, 24/7, just to get your business to start generating cash. This especially true when you are just starting out and may also be working a day job. However, a professionally designed website for your business can yield many benefits that [...]

By | October 3rd, 2014|Web Design|

Online Brand Management Tips for 2014

Having a strong online presence has become an essential part of every business owner’s strategy to become successful in today’s world. This entails using a variety of platforms such as social media and implementing search optimization techniques to promote your brand on the Web and draw traffic to your online company website. Whether consumers first [...]

By | September 2nd, 2014|Online Branding|

3 Current SEO Trends to Implement in 2014

There was a time when SEO was looked upon as a manipulative tactic to improve a website’s ranking on Google. As Google’s algorithms gradually became more sophisticated, it made gaming the system that much harder, most notably with the recent Panda, Penguin and Hummingbird updates which worked to reduce/eliminate these manipulative practices. Keeping up with [...]

By | August 1st, 2014|SEO|