Your website is likely one of your company’s strongest marketing tools, and it’s essential that the team in charge of designing it understand what makes a highly successful website stand out from the competition. With that in mind, here are four specific ways that a well designed website can boost your business.
Enhance the company’s brand image
The look and feel of your website is actually an extension of your company’s brand image. A poorly designed website is going to detract from that image, which will in turn work against your bottom-line sales targets. So when you are chartering web design in Melbourne, make sure that you have all of the following in place:
- A visual identity (sometimes called a VID) which governs how the logo, colour themes, typefaces and other visual elements of the brand should be presented.
- Photographic guidelines, which dictate how models should be photographed and presented in relation to brand collateral.
- A web designer who understands the important roles that branding and visual design need to play on the website.
Streamline the buying process
In today’s fast-paced digital market, user experience (also called UX) is a critical consideration. Far too many websites have been poorly thought out when it comes to UX design. From the moment that the user lands on the front page of your website, it’s critical that there be a clear path in front of them. Generally, you’ll want to guide them toward one of the following:
- Making a purchase
- Requesting more information (or a quote)
- Signing up for a mailing list
- Surrendering contact information
On a well designed website, a simple click leads to a call to action, which ultimately serves to further engage the user so that they will spend more time on the site or come again in the near future.
Encourage users to spend more time on individual pages
Part and parcel with user engagement is time spent on individual pages. You’ll hear web designers talking about bounce rates, which is related to the amount of time a user spends on a page before closing it out. Minimising bounce rate is an essential aspect of good web design, but it’s only part of the equation. Longer time spent on a page indicates better engagement. It means users are more likely to be consuming your content (be it text, a video, a game or something else). Better-engaged website users naturally progress into paying customers, and a well designed website helps achieve this end result.
Display correctly on a variety of devices
This year, Google received more search queries from mobile phones than from desktop computers. This vast and growing ecosystem of devices features a dizzying array of screen sizes and aspect ratios. A well designed website is going to be responsive in nature, which means it will be able to adapt its display to suit any screen size, ensuring everyone who visits your site is able to view its content.
Contact Studio 72 today if you’d like to learn more about our high-quality, results-driven design services. You can call us on 0433 992 080, or fill out the request form on our contact page, and we’ll get back to you in one to two business days.
Web Design photo from Shutterstock