Blogging has sure come a long way since it was first introduced. What started as literally an online diary (the term “blog” is short for “web log”) has now become a booming business that many entrepreneurs are cashing in on. Not only are businesses using blogs as a means of marketing, but many are actually using blogging platforms as a way of running an entire business. There are countless people who run hugely successful ventures online, turning the internet into their storefront.

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Whether using a blog to market or to run an entire business, there are many keys to using it successfully. One is accepting online payments directly on the blog. If you have a blog and you haven’t started accepting online payments through it, keep reading to find out why you should consider doing so:

Provides Ease:

When you offer the option to make purchases directly on your blog, you help your customer avoid the hassle of needing to go to another location to make a purchase. People are looking for ease, and having to go from one site to another in order to buy something makes things confusing and frustrating. Accepting online payments directly on your blog makes doing business a whole lot easier.

Encourages More Buyers:

When people visit your blog and learn about your products or services, they are more likely to actually make a purchase if they can do so right then and there. If your visitors have to leave your blog and go someplace else to make a purchase, they are less likely to complete the purchase.

Photo Credits: Strollers Choe

Boosts Your Credibility:

Being credible is one of the keys to success in the business world. When you accept online payments, your business looks more credible to your customers, which will boost your success.

Open 24/7:

When you offer the option for a customer to complete a purchase directly from your blog, you turn your business into an operation that is open 24 hours a day, seven days a week, 365 days a year. Since people can access your blog any time of the day or night, they can make purchases no matter when they are visiting. This means that even when you are sleeping, you have the potential to earn money.

Offering the ability to make purchases directly from your blog will increase customer satisfaction, which will boost your overall success. If you aren’t already doing so, seriously consider setting up an online payment option on your blog.

Bridget Galbreath is a writer who is well versed in a wide range of topics, including online marketing for businesses, such as boosting success and enhancing online reputation.